Ulta.com Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ultamate Rewards. Free store pickup & curbside available.

Ulta.com Overview

/100

Mobile Usability 99/100

Ulta.com is a popular beauty and skincare online store that offers prestige and mass cosmetics, makeup, fragrance, skincare products, bath and body items, haircare tools, and salon services. The site is designed to cater to the needs of modern-day beauty enthusiasts who prefer to shop from the comfort of their homes. The website is created to be user-friendly and visually engaging to drive customer engagement and make the user experience enjoyable.

Ulta.com has a well-organized website structure with a homepage that gives users an overview of the brand and the products and services they offer. The homepage has a minimalistic design, making it easy for visitors to navigate and search for products. The search bar on the homepage allows users to enter keywords to search for products, while the menu bar at the top provides easy access to the different product categories.

The website categorizes its products into various categories such as makeup, skincare, fragrance, bath and body, haircare, tools, and sets. These categories are further sub-divided into specific product types that make it easier for users to find what they are looking for. Users can filter products based on different attributes like brand, price, and customer ratings to help them make informed decisions when shopping.

The Ulta.com site is family-friendly, and it adheres to strict safety and privacy standards. Therefore, parents can trust the site to be a safe place for their children to shop. The website also offers a mobile-friendly version for customers who prefer to shop on their mobile devices. The mobile version has a similar structure to the desktop version, making it easy for users to navigate and access products quickly.

The site is hosted by AKAMAI-AS, which is a leading content delivery network and cloud services provider. The website also uses an SSL certificate issued by DigiCert Inc., which ensures that customer data is thoroughly encrypted and protected. This certification assures customers that their data is safe from unauthorized access.

Although the website is designed to offer a seamless experience to users, it scores low in PageSpeed Insights scores, with a speed score of 47/100. However, the mobile usability score is high, with a score of 99/100, indicating that the site is mobile-friendly and easy to use on mobile devices.

In conclusion, the Ulta.com website is user-friendly, easy to navigate, and has a visually appealing design. The site caters to a vast audience of beauty enthusiasts with its

Ulta.com Rank Summary

Global Rank

3,591

Average Load Time

1.21sec

Links In Count

7,138

Website Value

$2.4 M

Audience Geography. Where are ulta.com visitors located?

Country	Visitors
United States US	87.4%
Canada CA	1.6%
Japan JP	0.9%
United Kingdom GB	0.8%
Australia AU	0.7%
India IN	0.7%
China CN	0.6%
Other	7.3%

Country	Pageviews
United States US	91.5%
Japan JP	1.3%
Canada CA	1.1%
United Kingdom GB	0.4%
India IN	0.4%
Australia AU	0.3%
China CN	0.1%
Other	4.9%

Country	Rank
United States US	674
Canada CA	3816
Australia AU	6953
United Kingdom GB	14420
Japan JP	20617
India IN	24359
China CN	45855

Where do visitors go on ulta.com?

Subdomain	Pageviews
ulta.com	98.15%
global.ulta.com	0.66%
careers.ulta.com	0.52%
storead.ulta.com	0.4%
email.ulta.com	0.08%
images.ulta.com	0.08%
other	0.11%

Subdomain	Pageviews per User
ulta.com	5.24
global.ulta.com	2.7
careers.ulta.com	2.2
images.ulta.com	1.2
email.ulta.com	1.1
storead.ulta.com	1

Subdomain	Reach
ulta.com	97.81%
storead.ulta.com	2.07%
global.ulta.com	1.28%
careers.ulta.com	1.24%
email.ulta.com	0.37%
images.ulta.com	0.34%

How popular is ulta.com?

Period	Global Rank	Global Rank Delta
past 3 months	3591	319
past month	3428	-244
past week	3243	-382
yesterday	3884	344

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	2569	216	2846	-12.11%	5.65	-2.42%
30	2620	32	276	-4.22%	5.22	-12.12%
7	2500	-333	29	13%	5.29	2%
1	3045	567	243	-18.6%	5.3	-14.22%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	4386	263	187	-9.996%
30	4095	-460	195	8.9%
7	3913	-448	204	10%
1	4698	240	180	-5.137%

Ulta.com Website Safety

Overview

Last Updated: 11/22/2024

Overall result - ulta.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

ulta.com is safe.

Norton ConnectSafe evaluates ulta.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 01/31/2019

ulta.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

ulta.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

ulta.com is safe.

McAfee assesses ulta.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze ulta.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

ulta.com child safety is very good.

The WOT calculates reputation of the ulta.com. This reputation system receives ratings from users and information from third-party sources, assesses the ulta.com for safety features and confirms, whether ulta.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	www.ulta.com
Issuer Organization	DigiCert Inc
Issuer	GeoTrust RSA CA 2018
Algorithm	RSA-SHA256
Valid form	06/19/2024
Expiration	04/30/2025
Signed	Certificate is not self signed
Additional Domains	www.ulta.com api.ulta.com beautyservices.ulta.com conversation.ultainc.com images.ulta.com pop.ultabeauty.com services.ulta.com ubmedia.ulta.com ulta.com

Ulta.com Rank History

Alexa Rank shows how popular ulta.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If ulta.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to ulta.com and pageviews on ulta.com over the past 3 months.

Ulta.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16625

ASN Title: AKAMAI-AS - Akamai Technologies, Inc., US

Last Update: 07/07/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16625
ASName: AKAMAI-AS
ASHandle: AS16625
RegDate: 2000-05-29
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16625

OrgName: Akamai Technologies, Inc.
OrgId: AKAMAI
Address: 150 Broadway
City: Cambridge
StateProv: MA
PostalCode: 02142
Country: US
RegDate: 1999-01-21
Updated: 2018-02-14
Ref: https://rdap.arin.net/registry/entity/AKAMAI

OrgAbuseHandle: NUS-ARIN
OrgAbuseName: NOC United States
OrgAbusePhone: +1-617-444-2535
OrgAbuseEmail: abuse@akamai.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/NUS-ARIN

OrgTechHandle: SJS98-ARIN
OrgTechName: Schecter, Steven Jay
OrgTechPhone: +1-617-274-7134
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/SJS98-ARIN

OrgTechHandle: IPADM11-ARIN
OrgTechName: ipadmin
OrgTechPhone: +1-617-444-0017
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/IPADM11-ARIN

OrgTechHandle: ZIPKI-ARIN
OrgTechName: Zipkin, Justin
OrgTechPhone: +1-617-444-9713
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZIPKI-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Ulta.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: ULTA.COM
Registry Domain ID: 3854330_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2021-12-28T09:02:16Z
Creation Date: 1998-02-27T05:00:00Z
Registry Expiry Date: 2025-02-26T05:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8777228662
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: A1-188.AKAM.NET
Name Server: A10-65.AKAM.NET
Name Server: A11-66.AKAM.NET
Name Server: A26-67.AKAM.NET
Name Server: A4-64.AKAM.NET
Name Server: A5-65.AKAM.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T11:35:01Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
ulta.com	161.47.44.209	3600

Host	MX Record	Priority	TTL
ulta.com	ulta-com.mail.protection.outlook.com	10	86400

Host	NS Record	TTL
ulta.com	pdns81.ultradns.biz	86400
ulta.com	pdns81.ultradns.net	86400
ulta.com	pdns81.ultradns.org	86400
ulta.com	pdns81.ultradns.com	86400

Host	TXT Record	TTL
ulta.com	google-site-verification=yY_ULzG_OG4jRVqhzfmOrfZA1wx6eS5IJ0bgxQAT-EU	3600
ulta.com	f+H0JuWRPeOrpaFuytLGa3EDvoeuGypTrTgdMyRRnXA9UW2v8FLYNYgsmhDpWcjbOInXaKoAtU13PvU91Enj7w==	3600
ulta.com	\	3600
ulta.com	v=spf1 mx ip4:66.179.50.77 ip4:66.179.50.78 ip4:66.179.50.72 ip4:66.179.50.69 ip4:104.46.104.121 ip4:205.223.83.136/29 ip4:130.250.134.69/28 ip4:104.193.232.0/26 ip4:62.216.254.4 ip4:38.105.5.102 ip4:38.105.5.112 ip4:104.129.65.3 ip4:104.129.65.4 include:	3600
ulta.com	MS=ms60657334	3600

pdns81.ultradns.com
TTL: 86400
Email address: KBushnick.ulta.com
Serial: 2016043133
Refresh: 86400
Retry: 86400
Expire: 86400
Minimum: 86400

Ulta.com HTML Check

HTML Validation Tool

Errors

Bad value “yo/sequence/defer/0” for attribute “type” on element “script”: Expected a token character, whitespace or a semicolon but saw “/” instead.

Bad value “yo/sequence/event/afterloaded *ulta-perf-trackingtag*” for attribute “type” on element “script”: Expected a token character, whitespace or a semicolon but saw “/” instead.

Bad value “” for attribute “action” on element “form”: Must be non-empty.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bad value “_#BonusOffers” for attribute “target” on element “a”: Reserved keyword “#bonusoffers” used.

Bad value “http://www.ulta.com/ulta/a/_/N-6?Ns=product.startDate|1&ciSelector=searchResults&pgName=whatsnew” for attribute “href” on element “a”: Illegal character in query: “|” is not allowed.

Bad value “” for attribute “id” on element “img”: An ID must not be the empty string.

The “name” attribute on the “img” element is obsolete. Use the “id” attribute instead.

Duplicate ID “xlsImpprod17081429”.

End tag “p” implied, but there were open elements.

Unclosed element “a”.

End tag “div” seen, but there were open elements.

No “p” element in scope but a “p” end tag seen.

Duplicate ID “”.

Duplicate ID “xlsImpprod17211007”.

Duplicate ID “review-text”.

Duplicate ID “carouselProductCell”.

Duplicate ID “qvButton”.

Duplicate ID “xlsImpprod17351017”.

Duplicate ID “xlsImpprod17211037”.

Duplicate ID “xlsImpprod17011023”.

Duplicate ID “xlsImpprod16961317”.

Duplicate ID “xlsImpprod17101017”.

Duplicate ID “xlsImpprod17081151”.

Duplicate ID “xlsImpprod16981039”.

Duplicate ID “xlsImpprod17191217”.

Duplicate ID “prev”.

Duplicate ID “foo”.

Duplicate ID “xlsImpprod17081131”.

Duplicate ID “xlsImpprod16801750”.

Duplicate ID “xlsImpprod16801826”.

Duplicate ID “xlsImpprod16801764”.

Duplicate ID “xlsImpprod16851006”.

Duplicate ID “xlsImpprod17161619”.

Duplicate ID “xlsImpprod16801842”.

Duplicate ID “xlsImpprod17024061”.

Duplicate ID “xlsImpprod17111177”.

Duplicate ID “xlsImpprod16681043”.

Duplicate ID “xlsImpprod16781035”.

Duplicate ID “xlsImpprod16961319”.

Duplicate ID “xlsImpprod17161349”.

Duplicate ID “xlsImpprod16961403”.

Duplicate ID “xlsImpprod17211027”.

Duplicate ID “xlsImpprod17031163”.

Duplicate ID “next”.

Duplicate ID “liquid2”.

Element “script” must not have attribute “async” unless attribute “src” is also specified.

The “frameborder” attribute on the “iframe” element is obsolete. Use CSS instead.

The “scrolling” attribute on the “iframe” element is obsolete. Use CSS instead.

The “marginheight” attribute on the “iframe” element is obsolete. Use CSS instead.

The “marginwidth” attribute on the “iframe” element is obsolete. Use CSS instead.

Warnings

The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.

The first occurrence of ID “xlsImpprod17081429” was here.

The first occurrence of ID “” was here.

The first occurrence of ID “xlsImpprod17211007” was here.

The first occurrence of ID “review-text” was here.

The first occurrence of ID “carouselProductCell” was here.

The first occurrence of ID “qvButton” was here.

The first occurrence of ID “xlsImpprod17351017” was here.

The first occurrence of ID “xlsImpprod17211037” was here.

The first occurrence of ID “xlsImpprod17011023” was here.

The first occurrence of ID “xlsImpprod16961317” was here.

The first occurrence of ID “xlsImpprod17101017” was here.

The first occurrence of ID “xlsImpprod17081151” was here.

The first occurrence of ID “xlsImpprod16981039” was here.

The first occurrence of ID “xlsImpprod17191217” was here.

The first occurrence of ID “prev” was here.

The first occurrence of ID “foo” was here.

The first occurrence of ID “xlsImpprod17081131” was here.

The first occurrence of ID “xlsImpprod16801750” was here.

The first occurrence of ID “xlsImpprod16801826” was here.

The first occurrence of ID “xlsImpprod16801764” was here.

The first occurrence of ID “xlsImpprod16851006” was here.

The first occurrence of ID “xlsImpprod17161619” was here.

The first occurrence of ID “xlsImpprod16801842” was here.

The first occurrence of ID “xlsImpprod17024061” was here.

The first occurrence of ID “xlsImpprod17111177” was here.

The first occurrence of ID “xlsImpprod16681043” was here.

The first occurrence of ID “xlsImpprod16781035” was here.

The first occurrence of ID “xlsImpprod16961319” was here.

The first occurrence of ID “xlsImpprod17161349” was here.

The first occurrence of ID “xlsImpprod16961403” was here.

The first occurrence of ID “xlsImpprod17211027” was here.

The first occurrence of ID “xlsImpprod17031163” was here.

The first occurrence of ID “next” was here.

The first occurrence of ID “liquid2” was here.

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Ulta.com Desktop Performance

Last tested: 12/02/2019

Desktop Speed

100%

Desktop Resource Breakdown

Total Resources	2
Number of Hosts	2

Ulta.com Mobile Insights

Last tested: 11/30/2017

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

47%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Leverage browser caching

Prioritize visible content

Enable compression

Minify JavaScript

Mobile Resource Breakdown

Total Resources	146
Number of Hosts	53
Static Resources	40
JavaScript Resources	46
CSS Resources	1

Ulta.com Common Typos

www.ulta.com
www.ulta.net
www.ulta.org
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www.ylta.com
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www.yulta.com
www.hlta.com
www.uhlta.com
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www.jlta.com
www.ujlta.com
www.julta.com
www.ilta.com
www.uilta.com
www.iulta.com
www.uta.com
www.upta.com
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www.uplta.com
www.uota.com
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www.uolta.com
www.ukta.com
www.ulkta.com
www.uklta.com
www.ula.com
www.ulra.com
www.ultra.com
www.ulrta.com
www.ulfa.com
www.ultfa.com
www.ulfta.com
www.ulga.com
www.ultga.com
www.ulgta.com
www.ulya.com
www.ultya.com
www.ulyta.com
www.ult.com
www.ultq.com
www.ultaq.com
www.ultqa.com
www.ultw.com
www.ultaw.com
www.ultwa.com
www.ults.com
www.ultas.com
www.ultsa.com
www.ultz.com
www.ultaz.com
www.ultza.com
www.ulta.con

Ulta.com Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ultamate Rewards. Free store pickup & curbside available.

Ulta.com Overview

Ulta.com Rank Summary

Ulta.com Website Safety

Ulta.com Rank History

Ulta.com Hosting Information

Ulta.com Domain Registration and Settings

Ulta.com HTML Check

Ulta.com Desktop Performance

Ulta.com Mobile Insights

Ulta.com Similar Audits

Ulta.com Common Typos